Holly Krois
Executive Event Producer
Target at BeautyCon
Lead Producer
April 2019, New York
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To highlight Target's diverse beauty products line, we produced an immersive astrology themed activation on the BeautyCon floor for guests to learn about Target's offerings, trial products, and take selfies to share on social.
Responsibilities included:
- Oversight of Creative & Design Process
- Convention Coordination
- Budget Management
- Client Management
- Internal Team Management
- Oversight of Fabrication Team
- Venue Contracting & Management
- Timeline Management
- Permitting & Security Plans
- On-Site Staffing Plan & Management
- Day of Production Oversight
- Load-In/Out Management
- Project Wrap
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Project Team;
Creative: Tricia DesJardins
Design: Alex Mutch
Associate Producer: Sarah Bross
Graphic Design: Gale Tan
Agency: MKG
