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Origins Pop-Up

Lead Producer 

September, NYC

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To launch Origin's new lipstick line, we created an immersive pop-up experience for media, influencers and consumers to generate brand awareness, increase sales and build buzz.  

Responsibilities included: 

- Oversight of Creative & Design Process 

- Venue Scouting & Contract

- Budget Management 

- Client Management 

- Internal Team Management 

- Oversight of Fabrication Team

- Timeline Management 

- Permitting, City Coordination & Security Planning

- On-Site Staffing Plan & Management

- Day of Production Oversight

- Load-In/Out Management

- Project Wrap

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Project Team:

Design: Joyce Chiang

Associate Producer: Maddy McArn

Agency: MKG 

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The Results

 3,000 

GUESTS 

2.6M

SOCIAL MEDIA IMPRESSIONS

2.5

DAYS

223.3M

TOTAL CIRCULATION OF FEATURED ARTICLES

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