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Holly Krois
Executive Event Producer
Origins Pop-Up
Lead Producer
September, NYC
​
To launch Origin's new lipstick line, we created an immersive pop-up experience for media, influencers and consumers to generate brand awareness, increase sales and build buzz.
Responsibilities included:
- Oversight of Creative & Design Process
- Venue Scouting & Contract
- Budget Management
- Client Management
- Internal Team Management
- Oversight of Fabrication Team
- Timeline Management
- Permitting, City Coordination & Security Planning
- On-Site Staffing Plan & Management
- Day of Production Oversight
- Load-In/Out Management
- Project Wrap
​
Project Team:
Design: Joyce Chiang
Associate Producer: Maddy McArn
Agency: MKG

The Results
3,000
GUESTS
2.6M
SOCIAL MEDIA IMPRESSIONS
2.5
DAYS
223.3M
TOTAL CIRCULATION OF FEATURED ARTICLES
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