Holly Krois
Executive Event Producer
Google at SXSW
Lead Producer
March 2016, Austin
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A unique highly interactive experience hosted at Google's Fiber Space during the notable SXSW Festival. I led a team that created the Google Store Claw Machine - a custom engineered arcade game full of products from the GoogleStore helping to spread brand awareness of the Google Store product lineup and let attendees play for a chance to win prizes ranging from Chromecasts to Nexus phones. After trying the claw, guests could crawl through a tunnel in the middle of the prizes itself to take a selfie.
Responsibilities included:
- Oversight of Creative & Design Process
- Oversight of Engineering Team
- Budget Management
- Client Management
- Internal Team Management
- Venue Contracting & Management
- Vendor Coordination & Contracting
- Timeline Management
- Day of Production Oversight
- Load-In/Out Management
- Project Wrap
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Project Team:
Design: Angela Ross
Production: Mo Twine
