Farfetch Coffee Carts at NY Fashion Week

Supervising Producer

February 2018, NYC

To build love and awareness, we created pop-up coffee carts during NYFW to celebrate Farfetch by engaging with consumers and driving traffic sales. Two mobile Parisian cafes were placed in two high traffic NYC locations to serve complimentary coffee among with a chance to win a shopping spree at Farfetch.

Responsibilities included:

- Oversight of Lead Producer

- Client Management

- Oversight of Budget

- Oversight of Permitting Process

- Day of Production Oversight

Project Team:

Production: Chantale Regnier

Design: Claire Roudabush & Patrick Finch